205.732.5795

  • Facebook - White Circle
  • Twitter - White Circle
  • Instagram - White Circle

2820 Columbiana Rd

Suite 210-O

Birmingham, AL 35216

ANALYTICS & REPORTING

Installing proper conversion rate tracking is the foundation of any successful marketing effort. By specializing in interpreting user engagement, we are able to understand our clients return on investment in a transparent manner. This understanding comes from expert tracking measures that provide us with the tools to ensure your money is being spent efficiently and effectively.

IDENTIFYING KPIS

Your KPIs (or key performance indicators) are the metrics you must understand to make effective business decisions. Some common KPIs are conversions, conversion rates, monthly sessions, and average time spent on a page.  Often, reporting software will only provide broad KPIs when we prefer to remain hyper-focused. We specialize in providing reporting on any KPIs you can dream up.

GOOGLE ANALYTICS

Google Analytics is one of the most widely used analytics platforms on the market for multiple reasons. While Google Analytics is an invaluable tool, if you don’t know how to set it up properly, you could be analyzing inaccurate or irrelevant data. We are Google Analytics experts and will structure your account so that you are collecting the data that matters.

3RD-PARTY ANALYTICS TOOLS

There is a wide variety of analytics reporting tools that can provide insight into your KPIs.   We’ll help you identify which 3rd-party analytics tools make sense for you and set them up properly.

We love data. We wouldn’t exist without it! Because of our passion, we have full confidence in being able to provide full transparency. We have an extensive onboarding and implementation checklist that ensures we learn what we need from you, implement tracking seamlessly, and provide accurate reporting on a regular basis.

OUR APPROACH