Dining and Entertainment
Cuisine options vary by region, and marketing should, too. Restaurant/Bar owners depend on consistent, targeted marketing to raise awareness about their business in a crowded space. Whether you’re constrained by geographical considerations or offer a niche restaurant concept, spread the word with local restaurant marketing.
How can a restaurant/bar owner possibly have time to invest in an effective marketing strategy?
Email marketing, loyalty programs, and social media updates typically fall behind your daily operational activities, like managing cash flow and kitchen efficiency. Dedicating the necessary resources to this critical business function can be what makes or breaks a local restaurant or bar.
Other than menus and silverware, you bring real customer data that you can extract from your POS, as well as the rich history of hearing from your customers to understand what benefits really make you stand out. That data is valuable to every marketing regiment. You bring a database of emails and phone numbers both personally and professionally. These items are a gold mine when leveraged the right way for local restaurant marketing.
FOCUS AREAS FOR LOCAL RESTAURANT MARKETING
If you are going to win in your local market, then these areas of marketing are pivotal into making this a reality:
PAID SOCIAL MEDIA MARKETING
With over 2 billion people active on social media, the odds are extremely high that your local customers are active there, too. Identify which of the social media channels make the most sense for your crowd (hint: millennials are not on Facebook anymore).
Email still has the strongest return on investment in the digital arena at a whopping 30 to 1. Do you have a loyalty club? How often are you reaching out to them and giving them a reason to come back? Platforms like Constant Contact make it easy to put together some straight forward email marketing campaigns.
TEXT MESSAGE MARKETING
Using opt-in, text-based, coupons is hot right now. We have several chains using this strategy well by partnering it with the paid social media marketing. Every guest should be asked to get on an SMS list, so you can market one to one with them in the future.
LOCAL SEARCH MARKETING
Make sure you show up in the local Google 3-pack for geo-based searches within a few miles of your location. These are the top three listing that appear with a correlating map. Optimize your profile in every director listing possible.
These are just 4 of the 30 tools we offer through our BLUEPRINT
Does that sound like a lot of work?
Investing in a local marketing agency like Webber Koonce Media can make all the difference in not just bridging the gap between you and the local competition; great agency work can a be a springboard into an otherwise unforeseen future of higher profits and raving fans.
Here are three reasons why using an agency for local restaurant marketing is a good idea:
Dedicated, expert resources: it is our job to stay on top of trends and relevant approaches to media the same as it is yours to make sure your health score is updated
Years of relevant experience: we have run campaigns for white tablecloth restaurants all the way down to the local dive
One Stop Shop-an integrated agency like Webber Koonce Media has all the potential resources you would need under one roof-creative, copywriting, social, web, email, etc.
Running a restaurant, bar or night club was never easy and it’s not getting any easier. Changing demographics, tastes, social media, online reviews, delivery services and massive increase in competition at every level are just a few of the challenges. An effective marketing strategy is more important than ever to keep a steady flow of traffic coming through your doors.
Webber Koonce Media will work with you to create and implement a strategy that is effective in generating business for you!
Don't waste any more time trying to figure out how you are going to market your business.
Contact us today to setup your FREE consultation.
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