We want to hear what you’re saying about your brand, and if that is any different than your brand perception. We will walk through a series of questions to determine many important factors such as where your brand currently is and where you’re wanting to take your brand. This is a vital step in the branding process, and it’s pretty fun too!
Having a clear picture of your brand allows us to properly understand it’s perception in the marketplace. How does your brand stand up to the competition? What is the competition? By measuring where your brand currently stands, we can help define what is necessary to move your brand into the future. We develop the messaging and framework for the brand using the information we learned in the audit.
Based on our research and the approved brand expectations, we will conceptualize and design a brand mark that will create a connection with your target market, bring interest and encourage action. This brand implementation would be deliverables such as a logo, messaging, business cards, website, and more. All of these materials will be at the forefront of building your brand, along with the way you react to customers and how customers react to you.
Now that you have an identity, how will you use it? A branding agency might get you this far, however you may be ready for a digital marketing agency; we are good at doing just that! We can develop a marketing strategy that helps the brand you have developed put it’s best foot forward. We need to propagate your brand into the world through strategies such as social media, content creation, blog post, eBooks, white papers, video, search engine marketing, and search engine optimization.