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PPC advertising is essentially just what it sounds like: advertisers agree to pay a certain amount for every click on their ad based on bids created for their chosen keyword searches. It’s a dynamic system where advertisers compete with one another for the premium position in these paid results. So carefully developed strategies in placing those text ads for your chosen keywords or keyword phrases are essential. That’s where we come in.

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Because PPC marketing can be very targeted to specific demographics, geographic areas, market segments, job roles, and interests, it offers more immediate results over search engine optimization. But, when used in conjunction with SEO, pay per click marketing can be a powerful lead generation tool. Focusing on the right keywords, the traffic they create, and the resulting conversions, PPC can offer tremendous ROI when executed effectively.

PPC ads can also be placed on social networks, and typically these ads are more visually driven than a standard pay per click text ad. Paid social ads are also the perfect partner to search engine-driven PPC ads and can be leveraged in a complementary way to ensure your brand message is consistent throughout your marketing strategy.

A great Internet marketing strategy aims for a diverse approach to PPC advertising by implementing ad campaigns across multiple channels to ensure that your ads reach your target audience. The skilled PPC experts at Webber Koonce Media work with our clients to ensure that they are effectively positioned with budget and results in mind.

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