Social media platforms have become vital tools to connect with users. The variety of outlets offer unique ways to engage with clients, followers, and users that may be unaware of your business or service. A consistent voice on social media channels demonstrates that you are a thought leader and keeps followers engaged with your brand. We are experts in all major social media platforms including Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
KEY ASPECTS OF SOCIAL MEDIA
All social media platforms operate and engage users in different manners. That’s why it’s important to create tailored messaging optimized for maximum reach and engagement. Our team expertly applies this tactic on all social media campaigns that we create and publish content, helping your business grow and maintain its social media presence.
The biggest mistake we see in social media campaigns is the lack of a clear call-to-action. A clear call to action consists of messaging like “Call Now” or “Visit Our Website.” It’s an instruction for the user that should seamlessly guide them to the end goal. It might seem obvious, but creating a guided user experience is critical to maximizing engagement.
Emotion incites action. Appealing and connecting to people on a personal level helps them remember and recognize your brand over longer periods of time. All of our campaigns aim to create positive and memorable emotions through multimedia like photos, videos, and more. We strive to create social media experiences rather than generic, impersonal campaigns.
It’s important to utilize other business pages to reach a greater audience. Regardless of industry, interacting with pages that have a large following can be an effective way to advocate your products or services. Identifying these key influencers and crafting a strategy that leverages their following can provide incredible resources for growing your presence.
Social media is a very involved process with a lot of moving parts. Our internal processes for launching and managing strong social media campaigns have been refined over the years as each social media platform evolves. Each platform is unique in its own way and we cater to each respectively. We don’t post the same way on Facebook as we do on Twitter because users engage with each differently. Take a look at our step-by-step approach to see how we effectively manage social media campaigns: