205.732.5795

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2820 Columbiana Rd

Suite 210-O

Birmingham, AL 35216

WEB DESIGN

Are you looking for a quality web design company that you can trust to execute your vision?  We understand the complexity of what you are trying to accomplish and are here to help tackle the different components that make up a successful web build.  Our goal is to bring your vision to life in way that exceeds your expectations. We go above and beyond designing your website and handing it off after completion. We take an involved approach aimed at creating a tailored experience for your ideal buyers and provide on-going services to ensure optimum functionality. Take a look below at the critical aspects of quality web design and our approach to executing.

KEY ASPECTS OF QUALITY WEB DESIGN

USER-FRIENDLY SITE ARCHITECTURE

Site architecture is the list of pages your website will contain and is one of the most significant aspects to consider when starting the web design process. The principal question you need to ask yourself is, “Can my users access the content they want as quickly as possible?” We specialize in limiting the number of clicks it takes a user to reach their targeted destination through expert design and site architecture efforts

QUALITY CONTENT

Too often, we encounter websites that contain significant amounts of content that is overly self-serving and focused on how successful their business is at providing a product or service. Your content should be geared towards answering a user’s question or providing an explanation of how you can alleviate their difficulties in a given buying process.  Quality content should always be backed by thorough keyword research to better help with SEO.

CLEAR CALL-TO-ACTIONS

There is always an established action that we want the user to take. Making this actionable item clear for users is crucial to generating conversions. Whether you want the user to download a white paper or pick up the phone and call, this call-to-action should be designed, so that it differentiates itself from the rest of the content and seamlessly invokes an action.s.

FAST PAGE LOAD

No one wants to wait around for content to load and it’s the quickest way to send your traffic to the next competitor.  Not only does a fast page load keep users on your website longer, but it also helps when ranking for keywords in the search engines. Quick page load time is a top priority and continues to gain significance in search engine rankings.

RESPONSIVE WEB DESIGN

Responsive web design is a feature recommended by Google that ensures that your web pages render well regardless of monitor or device size.  The content on your website will “respond” to the device size and shift/resize elements, so they fit appropriately.  If your website isn’t responsive, it will display content in various forms creating a negative user experience.

ECOMMERCE

An eCommerce platform allows you to sell products and services via your online store.  There are a variety of eCommerce solutions available including WooCommerce for WordPress, Shopify & Magento. The eCommerce solution that is right for you will depend on several factors, but we’ll help you choose the right platform based on your needs. There are various components to consider in an eCommerce build, and our experience and refined processes will help to ensure we cover all bases.  Take a look at some key aspects of a good eCommerce website and our approach:

PRODUCT DESCRIPTIONS

All too often, eCommerce websites provide minimal amounts of content for their products. This is a critical opportunity to provide the necessary information to accurately describe the product, what solutions it provides, as well as any technical specifications.

HIGH-QUALITY IMAGES

All users want to see what the product they’re buying looks like.  It’s always best practice to provide as many images as possible from different angles and viewpoints. It’s also crucial to ensure that these images are high-quality.  We recommend that your images be photographed with the same background to maintain consistency.

SMART RECOMMENDATIONS

Providing other product recommendations to users based on what’s in their shopping cart is a great way to increase the user’s overall value.  Make sure to include a “Recommended Products” section on your product pages and add a step before checking out to recommend other related products.

SEARCH FILTERING

Most eCommerce platforms will provide a search filter based on different product customizations like color, size, weight, etc.  The more options you can provide for a specific category of products, the higher your conversion rates will be.  You always want to provide a way for users to filter down to exactly what they’re looking for, so they feel more comfortable when matched to a product.

OUR APPROACH TO WEB DESIGN

We follow a comprehensive checklist for every type of web design service we offer. Whether you’re building a new website to enhance the user experience or a full eCommerce website with thousands of products, we have every step of the process down to a science.  To further these efforts we rely on transparent communication throughout the process. We aren’t afraid to share ideas or tell you why there might be a better solution to your idea. We adhere to our strict project timeline and keep you updated every step of the way.  

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